Would you dare to drink a soda that the main ingredient is the cow's urine?
India’s Hindu nationalist movement is working on producing a new soft drink that will rival Coca-cola and Pepsi. The main ingredient is the urine of their sacred cows.
The Rashtriya Swayamsevak Sangh (RSS), India’s leading Hindu cultural group, has produced a cow urine based soda called Gomutra Ark and expects that it will be promoted as a healthy choice to Coke, Pepsi and other soft drinks.
Om Prakash, head department of RSS, said the drink refer to gau ark (cow urine) as gau jal (cow water) as it has huge potential to cure 70 to 80 incurable diseases, was undergoing laboratory tests and would be launched very soon, maybe by the end of this year.
"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Haridwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
He also added that only urine collected from a female virgin cow will suffice, and it’s best when collected before dawn.
Hindus are known to worship cows for their life-sustaining dairy products, however, lot of them also drink cow’s urine for its health benefits. In some Indian states, cow urine is sold in regular dairy shops which claim to cure ailments like liver disease, diabetes and cancer.
The product has been studied by few researchers. In 2012, a study of diabetic rats were given Gomutra Ark had significantly lower blood glucose levels than rats in a control group did. It is said the drink has a high therapeutic index and is safe for chronic use.
A long time user said that he had diabetes but when he started drinking cow urine, his diabetes levels have been under control. Another study also suggested that distilled cow urine could help prevent rats from getting kidney stones and it’s even said to cure cancer.
However, health experts are less keen about the health benefits of drinking cow urine, particularly when anti-cancer properties are claimed.
“I think I’m perfectly comfortable in saying that I’m aware of no data that cow’s urine or any other species’ urine holds any promise in treating or preventing cancer.” stated Dr. Donald Hensrud of the Mayo Clinic.
The drink is the latest endeavor by the RSS, which was founded in 1925 and now has 8 million members to prove and substantiate the high stature given to a cow in Indian culture.
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